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Compliance Documentation

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01Introduction

This Cookie Policy describes the types of cookies and similar tracking technologies that ShouldEye Trust Systems LLC ("ShouldEye", "we", "our", "us") uses when you visit or interact with ShouldEye.com and our related services ("Services"), and how you can manage them.

This Cookie Policy does not address how we process your personal information outside of our use of cookies. To learn more about how we process your personal information, please read our Privacy Policy.

By continuing to use our Services, you acknowledge that you have read and understood this Cookie Policy. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.

02What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They help the website recognize your device and remember information about your visit, such as your preferred language, login status, and other settings. This can make your next visit easier and the site more useful to you.

We also use similar technologies, including:

  • Pixels and Web Beacons: Small, transparent image files embedded in web pages or emails that track whether a page or email has been viewed.

  • Local Storage: Data stored in your browser that persists across sessions, used to remember preferences and settings.

  • Session Storage: Temporary data stored in your browser that is cleared when you close the tab or window.

For simplicity, we refer to all of these technologies collectively as "cookies" in this policy.

03First-Party vs. Third-Party Cookies

Cookies can be categorized based on who sets them:

  • First-Party Cookies: Set directly by ShouldEye (i.e., from the shouldeye.com domain). These are used for core functionality, authentication, and remembering your preferences.

  • Third-Party Cookies: Set by external services that we integrate with (e.g., analytics providers, payment processors, security services). These cookies originate from a domain different from shouldeye.com and are governed by the respective third party's privacy policy.

04Necessary Cookies

These cookies are essential for the operation of our Services. Without them, core functionality such as authentication, security, and navigation would not work. These cookies cannot be disabled without impairing the Services.

SourceCookie NameDurationPurpose
ShouldEyese_sessionSessionUser authentication and session management
ShouldEyese_csrfSessionCross-site request forgery protection
ShouldEyeshouldeye-locale1 yearLanguage and region preference (cookie and localStorage mirror)
ShouldEyese_consent1 yearCookie consent preference storage
ShouldEyese_theme1 yearLight/dark mode preference
ShouldEyese_auth30 daysPersistent login token (remember me)
ShouldEyese_device_id1 yearDevice identification for security
Cloudflare__cf_bm30 minutesBot management and security
Cloudflarecf_clearance1 yearSecurity challenge verification
Stripe__stripe_mid1 yearPayment fraud prevention
Stripe__stripe_sid30 minutesPayment session management

05Analytics Cookies

These cookies help us understand how our Services perform and how users interact with them. They collect information such as the number of visitors, which pages are visited most often, and how users navigate through the site. This data is used to improve the performance and usability of our Services.

Analytics cookies are only placed with your consent where required by law.

SourceCookie NameDurationPurpose
Google Analytics_ga6 monthsDistinguishes unique users
Google Analytics_ga_*6 monthsMaintains session state
ShouldEyese_analytics1 yearInternal usage analytics

We configure analytics tools to anonymize IP addresses where possible and do not use analytics data to identify individual users.

06Functional / Preference Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages. If you do not allow these cookies, some or all of these features may not function properly.

SourceCookie NameDurationPurpose
ShouldEyese_sidebar1 yearSidebar expanded/collapsed preference
ShouldEyese_eyeq_model30 daysLast selected AI model in EyeQ
ShouldEyese_search_history30 daysRecent search suggestions
ShouldEyese_onboarding1 yearOnboarding completion status

07Marketing & Advertising Cookies

These cookies support ad delivery, ad measurement, and campaign attribution on eligible public ShouldEye pages. They are placed only after you grant Advertising consent in our cookie banner or cookie settings.

ShouldEye does not load Google AdSense, Google Ads, or related advertising tags on checkout, billing, account, settings, authentication, pricing checkout flows, embedded partner pages, or other excluded surfaces listed in Section 08 below.

SourceCookie / StorageDurationPurpose
Google AdSense_gcl_* , IDE, test_cookie, and related Google ad cookiesVaries (typically up to 13 months)Ad delivery, frequency capping, and ad performance measurement on public pages
Google Ads_gcl_au , conversion cookiesVaries (typically up to 90 days)Measures ad campaign performance and attributes signups or subscriptions where applicable

You can withdraw advertising consent at any time through the Cookie Settings link in the site footer. We do not sell data collected through cookies.

08Pages Where Advertising and Analytics Are Limited

To protect sensitive flows and comply with platform policies, ShouldEye limits non-essential tracking on certain routes:

  • No advertising tags: checkout and payment status pages, billing, account and settings areas, email verification and password reset, pricing and special-offer checkout flows, partner try/onboarding pages, PDF download handoffs, authenticated lobby surfaces, and embedded iframe experiences.

  • No analytics page views: checkout, billing, account, settings, email verification, password reset, and PDF download handoffs.

  • Cookie banner suppressed: checkout, email verification, password reset, and PDF download handoffs so payment and authentication flows are not interrupted. You can still open cookie settings from the footer at any time.

If you previously granted consent on a public page and later visit an excluded route, newly loaded advertising or analytics tags will not initialize on that route. Essential cookies required to operate the Services remain active.

09Cookie Duration

Cookies can be classified by how long they persist on your device:

  • Session Cookies: Temporary cookies that are deleted when you close your browser. These are used for tasks like maintaining your login state during a single browsing session.

  • Persistent Cookies: Cookies that remain on your device for a set period of time (or until you manually delete them). These are used for tasks like remembering your preferences across visits.

The specific duration of each cookie is listed in the tables above. We review cookie durations regularly and limit them to what is reasonably necessary for their stated purpose.

10Managing Your Cookie Preferences

You have several options for managing cookies:

  • Cookie Consent Banner: When you first visit our Services (where required by applicable law), we display a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by accessing the cookie settings link in the footer of our website.

  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to alert you when a cookie is being placed. The following links provide instructions for common browsers:

    • Google Chrome

    • Mozilla Firefox

    • Apple Safari

    • Microsoft Edge

  • Opt-Out Tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Please note that disabling or deleting cookies may affect the functionality of our Services. Cookies listed as "Necessary" are required for the Services to function and cannot be disabled without impairing core features.

Cookie settings are device- and browser-specific, so you will need to set your preferences for each device and browser you use.

11Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. There is currently no universally accepted standard for how companies should respond to DNT signals.

ShouldEye does not currently respond to DNT signals as a standalone control. However, we provide cookie category controls, do not sell personal data, and load advertising or analytics cookies only after consent where required by law.

If a universal DNT standard is adopted in the future, we will update our practices accordingly.

12Cookies and International Users

We comply with applicable cookie and privacy laws in the jurisdictions where we operate, including:

  • European Union / EEA: We comply with the ePrivacy Directive (2002/58/EC) and GDPR. Non-essential cookies are only placed with your prior consent.

  • United Kingdom: We comply with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

  • California, USA: We comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). You have the right to opt out of the sale or sharing of personal information collected through cookies. We do not sell personal data.

  • Brazil: We comply with the Lei Geral de Proteção de Dados (LGPD).

Where local law provides stronger protections than those described here, the local law prevails.

13Third-Party Websites

Our Services may contain links to third-party websites or services that are not operated by ShouldEye. We have no control over, and assume no responsibility for, the cookie practices or privacy policies of any third-party sites or services.

We encourage you to review the cookie and privacy policies of any third-party website you visit.

14Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, or applicable law. When we make material changes:

  • We will update the "Last Updated" date at the top of this policy.

  • For significant changes, we will notify you via email or an in-product notification.

  • Where required by law, we will obtain your renewed consent for any new non-essential cookies.

We encourage you to review this policy periodically to stay informed about how we use cookies.

15Additional Information

For more general information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, please visit:

  • www.allaboutcookies.org

  • www.youronlinechoices.eu

16Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

  • Email: privacy@shouldeye.com

  • General Support: hello@shouldeye.com

  • Entity: ShouldEye Trust Systems LLC

  • Address: 1207 Delaware Ave STE 4904, Wilmington, DE 19806

Formal acknowledgement

By continuing to use ShouldEye, you agree to the terms outlined above. Questions? Reach the trust team via the contact page.

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